Just the Tips is a weekly column of helpful tips to help musicians promote their music on the internet by Doug Arley. Doug is a web developer and project mananger for an Orlando based web marketing company where he helps professionals nationwide manage their online reputation on a daily basis. Whether it's developing a social media presence, or setting up artist website, Just the Tips has something for every aspiring artist.
So by now you should know why you, as a musician especially, should have a YouTube Profile, you know how to optimize your videos and music for YouTube, but there’s one more thing missing: How to optimize your profile itself. There’s not TOO much you can do with your YouTube profile as far as optimization goes, but it’s a goodÂ opportunityÂ to talk a little bit about yourself, get some links out there, and direct users to other outlets such as Facebook, twitter, your personal website, etc.Â The absolute best example I can give for this is OverClocked ReMix’s YouTube Profile.
Some important things to remember are:
- Use your whole description, and every field you have that’s relevant. If you get X amount of characters, use as many of them as you can. Drop as many links in there as are relevant, and make sure you list them in the order of importance. Every bit of information about you in there is more information that someone will read.
- Make your background image relevant. Have the address to your mainsite, twitter, Facebook, etc. You can even include a small description of yourself and your music as well. Remember information in the background displays above the fold (aka “near the top part of the page, before the user has to scroll down”). This is some of the first information they’ll see. Some users won’t scroll down at all, make sure you make your information veryÂ accessible. Try not to go over board with how “busy” your background was. Don’t let your information get distracting, and make sure the information that you want to put forefront is visible and obvious.
That’s really all I have. As I said, there’s not too much you can do, but there are steps you can take. I can’t emphasize enough that you should text every stop possible. Every little bit helps. As always, any questions or suggestions, just leave a comment, and I’ll catch you next week.